Authentic stories. Engaged audiences. Content with a purpose.
I’m Fi, founder and content creator behind Life of a Crazy Mum, a Wales-based lifestyle platform sharing travel, culture, food and real life.
I create relatable, story-led content that helps my audience discover places to go, things to experience, food to try and ways to make more of life after the most hands-on years of motherhood.
I work with brands, destinations, venues, PR teams and organisations whose stories genuinely fit my audience and the Life of a Crazy Mum community.
Life of a Crazy Mum reaches a predominantly UK-based community, with a strong audience of women aged 35–54 and content regularly reaching people beyond my existing followers.
My Community 💜
What I create
Travel & Destinations
Destination storytelling, hosted stays, attractions, days out and experiences.
Culture & Entertainment
Theatre, live music, festivals, cinema, events and cultural experiences.
Food & Drink
Restaurants, independent businesses, street food, hospitality and local discoveries.
Lifestyle & Real Life
Home, money, midlife, everyday experiences and brands that genuinely fit the LOACM audience.
Ways we can work together
Paid social partnerships • Sponsored editorial/blog content • Destination & hosted experiences • Event & press coverage • Reviews • Photography & video • UGC & brand content • Interviews • Presenting & event hosting • Brand ambassadorships • Multi-platform campaigns
Every collaboration is considered individually. I only work with products, experiences and organisations I believe are relevant to my audience, and all partnerships are clearly disclosed.
Previous collaborations & media
Collaborations
PR • Theatre • Arts & Culture
I’ve worked with Chloe Nelkin Consulting for more than three years, attending a wide range of press nights, productions and events, alongside opportunities to interview cast and creatives. This ongoing relationship has allowed me to create reviews, interviews, photography and social content across multiple productions and venues.
Street Food Circus
Food • Events • Social Content
Event coverage combining photography, video and social storytelling around independent food and drink.
Mabon Wales
Welsh Brand • Lifestyle
Event coverage for MABON, a celebration of fire cooking bringing together chefs, food producers, independent brands and outdoor-cooking exhibitors. Content captured the food, people, atmosphere and wider festival experience through photography, video and social storytelling.
Frightworks UK
Experiences • Events • Social Content
Experience-led event coverage and original social content.
Media, Presenting, & Events
Bro Radio
Radio Presenting • Interviews • Reviews • Event Coverage • Social Content
My freelance volunteer work with Bro Radio has given me experience both behind the content and in front of an audience — from radio presenting and theatre reviews to cast interviews, live events and creating social content.
Cast Interviews
I have experience interviewing actors and creatives, creating conversational content for both editorial and social platforms.
Published, Featured & Recognised
My writing has also taken Life of a Crazy Mum beyond my own platforms, with work published both online and in print, recognition through blogging awards, podcast appearances and invitations to contribute to national and regional media.
House 21
Published Writer • Award Winner • Podcast Guest
I was a contributing writer for House 21, with my work published on its online lifestyle platform and the quarterly printed magazine. My involvement with the House 21 community also included recognition through its blogging awards and an appearance on the House 21 podcast.
BBC News / BBC Wales
Media Contributor • Parenthood & Family Life
I’ve been approached by BBC journalists on a number of occasions to contribute to stories around parenthood and family life, sharing my experiences and perspective as both a parent and the creator of Life of a Crazy Mum.
Read one of my BBC interviews →
CONTENT PRODUCTION & CREATIVE
Content beyond my own channels
Need content for your channels rather than mine? I can also create high-quality photography, video and social-first assets for brands and organisations.
PHOTOGRAPHY
High-quality photography captured using professional camera equipment for digital, social, editorial and promotional use. My work includes PR and promotional photography for Somerset band Kirsty & The River Rats, alongside event, lifestyle and creator photography.
VIDEO
High-quality footage captured with professional camera equipment and accessories, alongside social-first mobile video.
BRAND CONTENT
Photography, video and UGC-style content created for use across a client’s own channels.
CREATIVE SUPPORT
Selected branding and visual-content projects, with previous work for local community organisations and independent professionals.
Have something in mind?
Whether you’re planning a campaign, launching an event, looking for creator coverage or need original photography and video for your own channels, I’d love to hear what you’re working on.
Life of a Crazy Mum 